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An offering to surround
you and your user.

Our services are crafted to care for the needs of the modern brand in the new economy. We build teams of integrated specialists + processes that surround your business and move with nimble effectiveness.

01Our Services
02Strategy + UX
03Technical Guidance
04Engineering + Execution
05Creative
06Growth
07On-going Partnerships
01 - Our Services

Our 6 pillars of service and support to move your business and your user.

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Strategy + UX

We're thoughtful and transparent about our recommendations to you.

Engineering + Execution

Our (shared) goal is to make your website work for you, not the other way around.

Growth

If you build it, they'll have somewhere to come to... but we still need to nudge them in the right direction. Enter: marketing. 

Technical Guidance

We have expertise and skill to handle most anything you throw at us.

Creative

At these high levels, our aesthetic is your aesthetic. We use your brand guidelines to create something that doesn't just look on-brand, but feels better than you thought it could.

On-Going Partnerships

We're your proactive digital commerce partner in handling day-to-day support, ongoing improvements, and overall digital health and optimization.

02 - Strategy + UX

We're thoughtful and transparent about our recommendations to you.

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Jobs to Be Done

"What does the website need to do for your organization?" remains an incredibly compelling, useful question. We believe that your user comes first, and so we're happy to help ensure that your new website is user-first as well.

Wireframes

Our Strategy team works to take our learnings from Discovery and provide solid wireframes (mobile and desktop) that ladder back to the overall strategy for the brand. This sets up (and frees up) the designers to do what they do best.

Narrative Strategy

Everybody knows what they want to say until it's time to actually say it. We listen to where you'd like to start and where you want to go and then help set up a framework on the site so you and your content team can work efficiently.

Atomic Design/Component Structuring

Websites built with an atomic design structure are more flexible and durable (longer-lasting) than otherwise. We can create wireframes based on a component system or translate a finished design into something that will work modularly.

03 - Technical Guidance

We have expertise and skill to handle what you throw at us.

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Liaise with IT and Infosec

We engage with our partners early and often on initiatives of all types. Commitments to HIIPA and PII privacy concerns is something we build recommendations against frequently, as well as work within corporate guidelines to keep our project compliant.

Deep Integrations with Legacy Systems

Large companies with many employees often have entrenched or fragmented systems. We can tap into the power of your SSO and other portal system with ease.

MVP Workshop

It’s often hard to be sure... about anything. If we have conflicting or competing ideas about how the site (or a portion of the site) should look and feel, we can build alignment within your team using prototypes and other tools designed to clarify and lower the overhead on imagination.

3rd Party Integration Vetting

Most modern websites rely on at least one third-party integration for some kind of service. Whether it's a help desk, chatbot, or other marketing integration, not only can we hook it up for you, we can help you find the right one for your needs. We got you.

04 - Engineering + Execution

Our (shared) goal is to make your digital commerce work for you and your user.

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Headless Frameworks

Headless frameworks provide a layer of flexibility to the website that allows for more things like pagespeed optimization, the addition of new components, and adding other efficiencies.

Marketing Integrations

Whether you're already tied in closely with Salesforce Marketing Cloud, Marketo, Eloqua, or any of the other martech providers, we can help you integrate them beautifully into the new site. We can also help you choose a CRM if you don't already have one.

Easy-to-Use CMS

We're strategic partners with, and specialize in, sites built with Shopify, Contentful, Sanity, and Craft. We provide training and usage support as well.

Ongoing Monthly Support

We engage with the majority of our clients in some form of ongoing engagement or another.

05 - Creative

We use your brand guidelines to create something that doesn't just look on-brand, but feels better than you thought it could.

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Concept Workshopping

It's typical that, regardless of whatever technical challenges are present with your project, the biggest question on the table is: what's it going to look like? We have a process for surrounding you and your existing brand guidelines with creativity, imagination, and focus. There's definitely some magic here.

Design Production

Our design approach is deeply coupled with our UX process and technical point of view. Once we've chosen a concept for the overall look, we proceed to create a system of components and interactivity that will be the building blocks of your entire site.

Copywriting

Copywriting isn't just the key to communicating your value; it's the key to search, accessibility, CRM, and other growth tactics. We work with your brand and product truths and guide the site's narrative in a way that will support all of those important jobs.

Content

In our experience, the notion of 'where does all the content come from' can be a huge surprise to even the savviest brand team. We plan, creative direct and manage production teams to deliver the visual content like infographics, videos, product photography, and other elements.

06 - Growth

If you build it, they'll have somewhere to come to. But we still need to nudge them in the right direction. 

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CRO

We've all heard the silicon valley wisdom: 'work fast and break things.' We don't disagree, but we prefer to say it differently: 'make it good; then make it better.' We use data to analyze your users' behavior and make recommendations for how the site can be more tightly tuned to meet them where they are.

CRM

We work with you to set your users' expectations for providing their information in exchange for promotions and other notifications from your brand. It's important to note: we do this with an eye for not wearing out our welcome with customers. And by 'our' we mean 'your.'

Paid Strategy

It's true! If you want to get noticed on the internet (for something other than a gardening TikTok) you'll likely need to pay for that attention. We work with you and your data to identify the most valuable audiences and channels to spend your marketing budget, whether that means creative recommendations, allocating spends, or brainstorming with you to find the next big channel for your brand.

Reporting

As you dive in on things like CRO, CRM, and even ongoing maintenance, the details and infos can get quite overwhelming. We create user-first reports that provide actionable data points to help you and your team make the most impactful decisions. If a tree falls in the forest and you're not around to hear it, that's ok, because you'll get a report.

07 - On-going Partnerships

We're your proactive digital commerce partner in handling day-to-day support, ongoing improvements, and overall health and optimization.

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Dedicated Discipline Leads

You're in the best of hands for Project Management, Strategy, Creative, and Technology. We've got you surrounded.

Guaranteed Resources

Don't worry: you'll always have resources available for web development, integrations, UX, UI design, art direction, and copywriting.

Proactive and Performance-Driven

Site CRO and optimization complete with reporting, insights, and recommendations.

Integrations- and System-Health Experts

Rock-solid day-to-day support for critical maintenance, security, integrations updates, and more.

Working with us

Human-Centered Design. Agile. Design Thinking. Jobs to be Done. Lean.

Bukwild is led by a team of industry veterans who have tried all the frameworks. We've learned from all of them, and picked and pulled what we believe are the best ideas. By doing so, we’ve found a process that works for us and our partners.

We love collaboration

Every client at Goodness has a dedicated team lead from our strategy, design, and technology departments to work with. In lieu of traditional presentations, we prefer to conduct collaborative workshops where decisions get made and problems get solved.


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