Growth-focused Packages
Creative-focused Packages
Product-focused Packages
Analysis, Auditing, and Recommendations for on-site optimization
Site Migration Discovery
Thinking about migrating to Shopify? This series of workshops is designed to facilitate stakeholder alignment, expose requirements, and define options for your brand.
AEO Trust Strength Audit
A foundational audit that evaluates how well a brand store is trusted and performs in AI answer engines by checking schema, structured data, and entity clarity.
Compliance & Accessibility Review
We generate recurring reports that grade a brand site’s ADA compliance and accessibility.
At Goodness, we're digital product stewardship experts.
Your website is your digital product. It can be working for you, and at the same time, be ripe for improvements.
Our suite of product-focused packages is designed for a digital manager or brand manager to 'test the waters' and see if there are any areas that are an opportunity for improvement.
There's a lot of things you can do when you focus on the product-side of digital web. CRO, copywriting, and other UX enhancements are available to anybody who decides to look closely enough; these changes can deeply affect the performance of your online business.
Everything here is designed to help you make more money.
Growth-focused Packages
Analysis, Auditing, and Recommendations for audience acquisition, retention, and lifecycle health.
Conversion Friction Audit
A data-driven review that looks at high-traffic pages with low conversions to identify clogs in the CRM and/or user purchase journey.
CRM Marketing Lifecycle Audit
A review of automated flows (welcome, win-backs, etc) to ensure all best-practice boxes are checked for a CPG brand and identify areas of improvement.
Platform Utilization & Optimization Audit
A migration-readiness review for brands considering a move to enterprise tools (like Braze) or how to better utilize their current stack.
3 Key Tenets of Our Growth Strategy
- Precision Personalization—Custom triggers (e.g., purchase recency, session behaviors) tailored to users' real-time context.
- System-Level Flexibility—Extending platform capabilities through external integrations (GTM, Segment, APIs) for advanced targeting and personalization.
- End-to-End Lifecycle Focus—Customer journeys meticulously designed from onboarding through long-term loyalty.
We're lifecycle optimization fanatics. Let us worry about your winbacks so you don't have to wonder if they could be working better.
Creative-focused Packages
Evaluation and recommendations against your brand's creative opportunities.
AI-Optimized Content Build
A specialized copywriting project designed to build out structured FAQ layers and product Q&As specifically tuned to pre-answer likely AI agent queries.
Paid Media Creative Audit & Insights
Report providing engagement scores on individual ad sets and recommending new creative "bets" (headlines, colorways, copy) based on best practices.
24-Hour Brand-to-Peer Checkup
A rapid-fire report comparing a brand’s current engagement scores against two similar lookalike brands.
We help you take the guesswork out of creative bets.
Our creative specialists are trained to evaluate assets across your entire funnel. Our process allows us to consume your brand guidelines quickly and efficiently, which puts recommendations back in your lap quickly.
We can ensure that you're factoring in the latest insights extracted from your competition so that your brand keeps its edge.