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Next-Level Customer Engagement. Personalized for Impact.

Braze is a unified platform empowering brands through personalized, AI-enhanced, real-time customer interactions across multiple channels. Goodness amplifies these capabilities by integrating creative vision and advanced technical solutions.

What Sets Us Apart

Goodness stands out with a Braze-first approach, building custom, event-driven journeys that go beyond basic CRM. Through innovative, tailored solutions and strategic integrations, we've helped leading CPG brands get more from their Braze deployments and create stronger customer connections.

      Our Growing Commitment to Braze

      Since becoming a partner in late 2024, over 50% of Goodness’s team have been certified on Braze’s platform.

      Our Strategy: Scalable, Customized Systems

      Our adaptable framework evolves alongside brand goals and data maturity, focusing on Braze integrations, real-time triggers, and personalized communications to maximize conversion and retention.

      3 Key Tenets of Our Braze Strategy

      • Precision Personalization Custom triggers (e.g., purchase recency, session behaviors) tailored to users' real-time context.
      • System-Level Flexibility Extending Braze’s capabilities through external integrations (GTM, Segment, APIs) for advanced targeting and personalization.
      • End-to-End Lifecycle Focus Customer journeys meticulously designed from onboarding through long-term loyalty.

        Proof In Performance 

          Amplification With Braze

          Goodness doesn't just implement Braze—we amplify its full potential, driving client satisfaction, deeper loyalty, and sustained growth.

          Areas We're Enhancing

          • Real-time, session-based personalization.
          • Extended lifecycle communications post-purchase.
          • Smarter segmentation and data validation for higher ROI.
          • Scalable campaign strategies across multiple verticals with Braze central.

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