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Goodness Named Direct-To-Consumer Agency Partner for OREO DTC

Ryan VanniCEO

Agency to drive DTC growth

Marking an exciting new era for the beloved cookie brand, OREO DTC has chosen digital commerce agency Goodness as its Direct-to-Consumer Agency Partner. The partnership will see Goodness lead’s growth into a robust ecommerce platform, leveraging new technologies and strategies that inspire memorable moments of joy and delight.

First introduced in the U.S. in 1912, OREO® has become the world’s top selling cookie, enjoyed in more than 100 countries. As the brand looks to foster an even closer relationship to its global fans, Goodness will be tasked with applying its DTC expertise toward building a comprehensive online world. Using insight-driven strategies, they’ll collaborate to make it easier than ever to experience more than 100 varieties of OREO® cookies and countless other products.

“OREO® DTC came to us with a clear vision for strengthening its relationship with its fans and driving growth,” explains Goodness COO Donald Fierros. “Through using our decades of expertise in modernizing platforms and understanding the modern DTC ecosystem, we knew we had the right tools to help them reshape their entire ecommerce approach.”

Goodness’s first tasks will be to update’s tech infrastructure and refine OREOiD – the brand’s popular custom cookie creator – with additional developments in the coming months.

No stranger to collaborating with Mondelēz International brands, Goodness is also a longtime partner of CLIF Bar, acting as their digital agency for over 10 years. For their work, they were named “Best In Class” for DTC by leading global market research company Forrester.

“OREO® DTC believes its growth ambitions will be achieved by strengthening its experience with their consumer,” says Goodness CEO Ryan Vanni. “Similarly, Goodness believes in putting the user first. Experiences that serve the consumer first and foremost always deliver the greatest impact. This simple philosophy is what makes OREO® and Goodness so perfectly matched. We both understand that if you deliver joy, growth will follow.“

About Goodness

Goodness is a digital experience partner for best-in-class brands – CLIF Bar, Oreo, California Olive Ranch, Happy Family Organics and many more. In a cluttered online world, they're going back to basics, offering user-first, emotionally intelligent experiences that deliver the nimble effectiveness of DTC brands at global scale. For more, visit

About OREO® Cookie

OREO® is America's favorite cookie, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or on Instagram @OREO.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2022 net revenues of approximately $31 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, CLIF Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit or follow the company on Twitter at

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