“Commerce Anywhere” – A Scalable Digital Commerce Solution for Portfolio Brands
Goodness, a leading digital commerce agency, has partnered with Mondelēz International to launch “Commerce Anywhere” – a first-of-its-kind multi-brand Shopify technology stack that enables all brands within the same company to share the same code base. This not only removes the hurdles of implementing innovations across multiple storefronts within the same organization, but allows new DTC products and brands to be tested more quickly and cost-effectively.
The technology comes at a transitional time for the e-commerce sector, with brands typically relying on multiple agencies to manage multiple storefronts independently and without cross-organizational coordination or shared capabilities. This caused development costs to spiral out of control as the brand's sites evolved or incorporated new landing pages, microsites, social commerce integrations and more.
“Managing multiple storefronts has always been a complex enterprise, plagued by high development costs, siloed technology solutions and slow launches that hinder growth," explains Goodness CEO Ryan Vanni. “But now, with ‘Commerce Anywhere’, companies can streamline their operations, leading to shared success.”
“Commerce Anywhere” is already being utilized for Mondelēz brands OREO®, CLIF BAR, and Tate’s Bake Shop. Beyond current efficiencies, future plans include launching a shared checkout system – allowing emerging brands to launch microsites for rapid DTC testing without lengthy contract negotiations or backend setup.
About Goodness
Goodness is a digital experience partner for best-in-class brands – CLIF Bar, Oreo, California Olive Ranch, Happy Family Organics and many more. In a cluttered online world, they're going back to basics, offering user-first, emotionally intelligent experiences that deliver the nimble effectiveness of DTC brands at global scale. For more, visit goodness.inc.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2022 net revenues of approximately $31 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, CLIF Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ